Birgit Meironke, Dresdner Bank AG (Group Communication & Marketing, Cultural Affairs/Sponsoring):
"In the field of sports, Dresdner Bank committed itself to performance-oriented young athletes. In
cooperation with the German Olympics Sports Federation, we award yearly 70 clubs with the "Green Ribbon for
exemplary talent-sponsoring" and a support award of Euro 5,000. Further, the award-winning clubs receive
trendy sports bags that are extremely popular with children and teenagers.
As a consulting bank, we focus comprehensively on consultation by providing tailor-made solutions.
We expect the same from our partners who work together with us. In mansard, we have found a reliable
partner, who has been supporting us for many years in the advertising segment with competent consultation
and individual solutions.
Sports bags are now associated with our sponsorship promotions, and clubs consider them to be a sign of
acknowledgement of having won the Green Ribbon."
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