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Cases:
Birkel
Brother
Dresdner Bank
Punica
Diana Walther
(seinerzeit Procter & Gamble)
(seinerzeit Procter & Gamble)
Diana Walther (seinerzeit Procter & Gamble):
"Why not a PC mouse in the shape of a Punica bottle?
We have been searching for an incentive for the older Punica target group. Previously, the target group always was children up to 12 years old. Punica is a calorie-reduced drink liked by every age group, and therefore, we have found the Punica mouse is an incentive every consumer likes to use.
Mechanics / target group: The target group for the Punica mouse were those teenies who still like drinking Punica and also can use the mouse for surfing on the Punica homepage. The mouse was a patronage bonus we awarded in 2003 to customers for their loyalty to Punica. Consumers - young or old - are issued a loyalty card on which they can collect Punica stamps and exchange them for various bonuses. This campaign with a return rate of 15.7% was extremely successful."
We have been searching for an incentive for the older Punica target group. Previously, the target group always was children up to 12 years old. Punica is a calorie-reduced drink liked by every age group, and therefore, we have found the Punica mouse is an incentive every consumer likes to use.
Mechanics / target group: The target group for the Punica mouse were those teenies who still like drinking Punica and also can use the mouse for surfing on the Punica homepage. The mouse was a patronage bonus we awarded in 2003 to customers for their loyalty to Punica. Consumers - young or old - are issued a loyalty card on which they can collect Punica stamps and exchange them for various bonuses. This campaign with a return rate of 15.7% was extremely successful."
More cases:
